Niello Acura
Roseville, CA
Jaguar Sacramento
Sacramento, CA
Porsche Rocklin
Rocklin, CA
Niello Audi
Sacramento, CA
Niello Volkswagen
Sacramento, CA
Niello BMW Sacramento
Sacramento, CA
Niello MINI
Sacramento, CA
Niello Buy Centers
Sacramento, CA
Roseville, CA


The Niello Company is led by our mission, our vision, and our core values. Since 1921 the Niello family has built a dealership group that now represents nine brands in Northern California.

See our mission, vision and core values clearly posted in every Niello dealership and further down this page. You can also browse through The Niello Company Story with our interactive timeline below.

The Niello brothers and owners of The Niello company. David Niello, Rick Niello, Roger Niello
To be Northern California’s leading automobile dealer for the products we represent.
We are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity.

We are a team

We respect each other

We encourage self-improvement

We hold high expectations

We embrace change

We enthusiastically value our customer

We support our community

1921 The son of Italian immigrants resettling in San Francisco during the 1900s, Louis Niello opened a Packard dealership on Ellis Avenue in San Francisco.
1955 Niello Volkswagen established the company in downtown Sacramento
1956 Niello Porsche opened its doors. To date, Niello Porsche is the longest owned Porsche dealership in the country
1960 Richard Niello, Sr became President in 1960 when establishing R.L. Niello Co, Inc.
1969 Niello Volkswagen relocated to Arden Way.
A relatively unknown brand at the time, The Niello Company started an Audi franchise
1973 Niello BMW was established in Sacramento BMW
1984 Niello BMW Sacramento moved to Fulton Avenue and has remained ever since
1990 The Niello Company opened Niello Acura
1991 The Niello presence expanded in Concord, acquiring an Infiniti franchise which has exclusively offered the brand since it opened Niello-Infiniti
1994 Niello Acura relocated to Madison Avenue
1995 Rick Niello became President of The Niello Company
2001 An off-road enthusiasts’ dream, Land Rover Rocklin opened in Placer County
2002 Offering a quirky, unique alternative, Niello MINI opened in Sacramento
2007 Maserati of Sacramento added one more iconic brand to the list of brands the Niello Company provides to its customers
Jaguar Sacramento Land Rover Sacramento opened its doors
2008 The Niello Company built a state-of-the-art facility in Elk Grove for the second Niello BMW dealership
2011 The Niello Company celebrated its 90 Year Anniversary as the regions’ only privately-held dealership group with a breadth of products that spans 10 brands
2013 The Niello Company acquired and opened Niello FIAT at 2030 Fulton Avenue FIAT
2014 Niello Volvo of Sacramento opened on Madison Avenue. Niello Acura moved to the Roseville AutoMall
Niello MINI relocated to Auburn Boulevard
2016 Niello Alfa Romeo opens in Sacramento Niello Alfa Romeo